The Marketing Superpower Hour

The Marketing Superpower Hour

The Podcast of Extraordinary Marketers

In a world where algorithms, technologies and metrics dominate digital marketing, Sparketers focus on people-centered content marketing as the key to success. Discover how to become a captivating force that ignites engagement, forges connections, inspires action, and leaves a lasting impact on your audience. With a perfect blend of entertainment and actionable guidance, I invite you to gain insights from seasoned sparketers who have achieved remarkable success. Join me as we explore the dynamic fusion of humanity and marketing, opening new doors to growth and connection on The Sparketer Podcast.

Reviews:
Cracking the Codes of Content Voices

Cracking the Codes of Content Voices

What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.

Escaping Marketing Mind Control
January 30, 202458:2253.42 MB

Escaping Marketing Mind Control

Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas.

Turning Book Pages Into Marketing Powers
January 17, 202455:0950.49 MB

Turning Book Pages Into Marketing Powers

In today’s episode, we’ll discover how Stanley Cups used the marketing superpowers of behavioral science, community marketing, and consumer-centric social media to elevate to a $750 million company. Our special guest, Nick Hutchison, author of Rise of the Reader: Strategies For Master...

Rise of the AI Content and Human Communication Alliance
December 12, 202301:02:4357.41 MB

Rise of the AI Content and Human Communication Alliance

The stage is set for a cosmic clash as AI emerges in the content marketing realm.  The question is – is AI the hero or the sidekick in 2024? We’ll get 16 expert predictions to help us uncover the answers. Business growth and leadership coach Jevon Wooden guides us through i...

The Death of Super SEO and the Dawn of Differentiation
November 28, 202357:4252.82 MB

The Death of Super SEO and the Dawn of Differentiation

In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known. Yet, as with any epic tale, there were wh...

Words That Strike and Stick
November 14, 202301:00:4355.59 MB

Words That Strike and Stick

Today's episode is packed with copywriting, branding, product marketing, and email marketing superpowers! Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why co...

Shell Shocking Social Media From the Sewers
November 01, 202359:5454.84 MB

Shell Shocking Social Media From the Sewers

Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the d...

The Influencer Power of Blogs, Podcasts and Bears
October 18, 202358:2253.43 MB

The Influencer Power of Blogs, Podcasts and Bears

Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...

Podcast News
October 10, 202305:396.73 MB

Podcast News

The next episode will be delayed a week as I address an issue related to the podcast. I explain more in this podcast update.

The Battle Between AI and Your Company Blog
September 26, 202301:02:3257.24 MB

The Battle Between AI and Your Company Blog

Is AI coming to destroy your company blog, or has it already done it? Is it possible blogs were dying before the bots got to them? Should we take action or believe this is all a false alarm? Michael Stelzner (Social Media Examiner) and Marcus Sheridan (They Ask, You Answer) have some thoughts. ...