The Marketing Superpower Hour
The Podcast of Extraordinary Marketers
Join Scott and AMI (Advanced Marketing Intelligence) for a fun and insightful show featuring conversations, ideas and takeaways focused on the powers of humanized communication in modern content marketing. Learn the different ways audience-focused content strategy and messaging help businesses create contrast, curiosity and connection in an increasingly crowded and competitive world.
Reviews:
How Empathy Fits Into Your Marketing Strategy
Is empathy a buzzword, trait or skill in marketing? Or is it all of the above?
Next episode is on April 30
I was out of town recently and wasn't able to produce a show, but one for April 30 is in the works to get things back on track!
The Walkaway Paradox & Marketing Communication Strategies
Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what he calls The Walk Away Paradox and how it’s one way to prove your good intentions.
How Creativity Can Power Modern Content Marketing
Learn how creative powers can be channeled to forge unique connections with diverse audiences, helping your brand emerge heroically in the chaotic universe of content.
Exploring the New Professional Marketing Certification
Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe.
Optimizing Your Content's "Voice" and Message
What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.
How to Evolve Your Marketing Psychology For Better Results
Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas.
How to Get More Out of Your Best Marketing Books
In today’s episode, we’ll discover how Stanley Cups used the marketing superpowers of behavioral science, community marketing, and consumer-centric social media to elevate to a $750 million company. Our special guest, Nick Hutchison, author of Rise of the Reader: Strategies For Master...
The Role of Leadership, AI and Data in 2024
The stage is set for a cosmic clash as AI emerges in the content marketing realm. The question is – is AI the hero or the sidekick in 2024? We’ll get 16 expert predictions to help us uncover the answers. Business growth and leadership coach Jevon Wooden guides us through i...
The Death of Super SEO and the Dawn of Differentiation
In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known. Yet, as with any epic tale, there were wh...