I am the "Professor S" of the Show, but  "Scott" will do just fine.

 Okay, so I'm not actually a professor - it just fits the theme. However, like Professor X, I train talented people to harness the most powerful aspects of contemporary content marketing (consumer insight and communication). That way, they can help the people that are critical to their business.

I've been doing that for over 20 years, and I have an extensive education in communication. This includes a master's degree (2022) focused on professional communications in advertising, writing, social media, public relations and leadership.

I'm thrilled to welcome you to a podcast dedicated to the ordinary marketer into an extraordinary marketer.

But what does that mean?

We all know the essentials of content, copy, and communication, but in today's world, that's just not enough. So, we'll dive deeper by exploring the intricate elements of tone, intent, and subliminal messaging and creating truly humanized communications that resonate with our audience on a meaningful level.

We have to understand the experiences that generate certain emotions and reactions from consumers, enabling us to create content that differentiates an organization in digital spaces filled with spam, repetition, and impersonal AI-generated content. We'll distinguish the lines between old-school tactics and modern strategies to forge real human connections. That is what defines a marketing superpower.

Every marketer can be extraordinary, but not everyone chooses to do it.

In this podcast, you get insights and hear from marketers who choose to be extraordinary and wield their superpowers for the greater good. They build trust, connections, and relationships that not only elevate their businesses but also enrich their customers' experiences.

I hope this podcast can be your guide to a brighter, bolder, and extraordinary marketing journey.