In an extraordinary alliance between the American Marketing Association and The Content Marketing Institute, a new Professional Certified Marketer (PCM) course and certification has been forged.
Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe.
From mastering the arts of content strategy and brand storytelling to navigating persona development and ROI, the PCM course empowers marketers to achieve their marketing goals in modern times.
We also explore how the strategies of the non-profit realm can inspire for-profit businesses to generate humanized connections with audiences.
Whether you're a seasoned marketer or embarking on your journey, this episode can be your compass for new content marketing knowledge and achievements!
Robert Rose's website - RobertRose.Net
Robert's company - The Content Advisory
LinkedIn - Robert Rose
The Content Marketing Institute
The Professional Certified Marketer Course
The American Marketing Association
Marketing for Humans - How Non-Profit Messaging Can Help Content Marketing