content strategy
The Influencer Power of Blogs, Podcasts and Bears
Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...
The Battle Between AI and Your Company Blog
Is AI coming to destroy your company blog, or has it already done it? Is it possible blogs were dying before the bots got to them? Should we take action or believe this is all a false alarm? Michael Stelzner (Social Media Examiner) and Marcus Sheridan (They Ask, You Answer) have some thoughts. ...
The Legend of Bigfoot and Great Marketing Copy
If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like ...