content strategy
How Empathy Fits Into Your Marketing Strategy
Is empathy a buzzword, trait or skill in marketing? Or is it all of the above?
Exploring the New Professional Marketing Certification
Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe.
Optimizing Your Content's "Voice" and Message
What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.
How to Evolve Your Marketing Psychology For Better Results
Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas.
The Influencer Power of Blogs, Podcasts and Bears
Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...
The Battle Between AI and Your Company Blog
Is AI coming to destroy your company blog, or has it already done it? Is it possible blogs were dying before the bots got to them? Should we take action or believe this is all a false alarm? Michael Stelzner (Social Media Examiner) and Marcus Sheridan (They Ask, You Answer) have some thoughts. ...
The Legend of Bigfoot and Great Marketing Copy
If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like ...