content strategy

The Certified Marketer Quest
February 28, 202401:02:3357.26 MB

The Certified Marketer Quest

Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe.

Cracking the Codes of Content Voices

Cracking the Codes of Content Voices

What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.

Escaping Marketing Mind Control
January 30, 202458:2253.42 MB

Escaping Marketing Mind Control

Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas.

The Influencer Power of Blogs, Podcasts and Bears
October 18, 202358:2253.43 MB

The Influencer Power of Blogs, Podcasts and Bears

Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...

The Battle Between AI and Your Company Blog
September 26, 202301:02:3257.24 MB

The Battle Between AI and Your Company Blog

Is AI coming to destroy your company blog, or has it already done it? Is it possible blogs were dying before the bots got to them? Should we take action or believe this is all a false alarm? Michael Stelzner (Social Media Examiner) and Marcus Sheridan (They Ask, You Answer) have some thoughts. ...

The Legend of Bigfoot and Great Marketing Copy

The Legend of Bigfoot and Great Marketing Copy

If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like ...