If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five facts copywriters need to know to assemble impactful copy. Finally, we'll learn how to create an effective "How-to" blog or guide.
Resources from this episode:
Linda Melone: Five Surprising Facts About Copywriting
Huffington Post: 5 Essential Marketing Lessons From Classic 80s Movies
McKinsey & Company: The value of getting personalization right—or wrong—is multiplying