The Legend of Bigfoot and Great Marketing Copy

The Legend of Bigfoot and Great Marketing Copy

Ethan BeuteEthan BeuteContributor

If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five facts copywriters need to know to assemble impactful copy. Finally, we'll learn how to create an effective "How-to" blog or guide.

Resources from this episode:

Blogging,copywriting,content marketing,How to Guides,