copywriting

Cracking the Codes of Content Voices

Cracking the Codes of Content Voices

What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.

Words That Strike and Stick
November 14, 202301:00:4355.59 MB

Words That Strike and Stick

Today's episode is packed with copywriting, branding, product marketing, and email marketing superpowers! Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why co...

Shell Shocking Social Media From the Sewers
November 01, 202359:5454.84 MB

Shell Shocking Social Media From the Sewers

Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the d...

The Legend of Bigfoot and Great Marketing Copy

The Legend of Bigfoot and Great Marketing Copy

If motivational speakers can help people achieve their goals by changing their words, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing. Copywriting expert Linda Melone stops by to share why great copywriting is like ...