Is empathy a buzzword, trait or skill in marketing? Or is it all of the above?
Well, it’s one of Carmen Collins’s superpowers. She is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling.
She’ll explain how marketers get empathy wrong and how they can get empathetic marketing right. Her insights include why being empathetic and authentic are different, what an empathetic marketing funnel looks like, how to determine how much empathy might be needed in content, and more.
Also, in today’s show…how biases can affect marketing empathy and how emojis can boost your email marketing.
Website - Carmen Collins
On LinkedIn - Carmen Collins
Article - Marketers Aren't More Empathetic Than Anyone Else
The Content Update - Emojis in Email Marketing