consumer behavior
How Empathy Fits Into Your Marketing Strategy
Is empathy a buzzword, trait or skill in marketing? Or is it all of the above?
How Creativity Can Power Modern Content Marketing
Learn how creative powers can be channeled to forge unique connections with diverse audiences, helping your brand emerge heroically in the chaotic universe of content.
Exploring the New Professional Marketing Certification
Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe.
Optimizing Your Content's "Voice" and Message
What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.
How to Evolve Your Marketing Psychology For Better Results
Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas.
How to Make Your Message Stick Like Glue
Today's episode is packed with copywriting, branding, product marketing, and email marketing superpowers! Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why co...
Villainous Email Tones and Counterfeit Copy
A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power? Are you familiar with Milli Vanilli? If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ...