consumer behavior

Words That Strike and Stick
November 14, 202301:00:4355.59 MB

Words That Strike and Stick

Today's episode is packed with copywriting, branding, product marketing, and email marketing superpowers! Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why co...

Villainous Email Tones and Counterfeit Copy
August 16, 202349:4545.54 MB

Villainous Email Tones and Counterfeit Copy

A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power? Are you familiar with Milli Vanilli? If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ...