Step into the mind-bending world of audience connection in today’s episode!
I’ll share insights into the minds of today’s content consumers and listen to the voices in their heads.
What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial?
Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.
How can you humanize your content to avoid these perilous risks? We'll get help from Ethan Beute, Ed Forteau, Dale Bertrand, Liz Willits and more, and I’ll share a simple formula for crafting humanized content that resonates with audiences.
Plus, AMI gets an upgrade, and I draw inspiration from Annie, The Truman Show, and The IT Crowd to help reveal how communication can make or break your connection with the audience.
If the voice in your head says, “That sounds fascinating!” – join us and find out more!
Linkedin - Ed Forteau
LinkedIn - Ethan Beute
Liz Willits on human marketing
Dale Bertrand on the sad AI email
Marketing for Humans - The One Word That Instantly Humanizes Your Brand
Forrester Research - Build Brand Humanity