email marketing
Optimizing Your Content's "Voice" and Message
What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.
What the Sewers Teach You About Social Media Marketing
Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the d...
The Influencer Power of Blogs, Podcasts and Bears
Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...
Villainous Email Tones and Counterfeit Copy
A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power? Are you familiar with Milli Vanilli? If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ...