email marketing

Cracking the Codes of Content Voices

Cracking the Codes of Content Voices

What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends.

Shell Shocking Social Media From the Sewers
November 01, 202359:5454.84 MB

Shell Shocking Social Media From the Sewers

Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the d...

The Influencer Power of Blogs, Podcasts and Bears
October 18, 202358:2253.43 MB

The Influencer Power of Blogs, Podcasts and Bears

Welcome back, extraordinary marketers, to another action-packed episode of The Superpower Podcast! In our last mission, we raised questions about the role of blogs in this era of cosmic AI. Now, it's time to dive deeper with our special guest, Andy Crestodina, as we unravel the truth about AI, SE...

Villainous Email Tones and Counterfeit Copy
August 16, 202349:4545.54 MB

Villainous Email Tones and Counterfeit Copy

A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power? Are you familiar with Milli Vanilli? If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ...