Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas. While some ideas might worry marketers about the competition, they could miss ways to turn rivals into allies and supercharge content marketing results.
That struggle intensifies during economic turbulence. Should marketers alter their language or lower prices? Revenue coach, author and modern marketing expert Kristin Zhivago shares some answers.
Finally, beware of the deceptive allure of 'free' offerings! We’ll reveal the right and wrong times to deploy this strategy.
Join us as we dismantle the shackles of self-defeating marketing mindsets and learn new ways to view competitors and connect with audiences.
Kristin's website - Zhivago Partners
Kristin's book - Roadmap to Revenue
LinkedIn - Kristin Zhivago
Marcus Sheridan - Showing Pricing Information on Websites
InsideBE - Should You Give Away Free Products & Gifts
LinkedIn Newsletter - Marketing for Humans